Key Concepts

Key Concepts 

• Media Language
• Institution 
• Audience
• Representation
• Narrative
• Genre

Institution

1. Media is a business 
2. Seeks to make money
3. Everything they produce is to make money

eg: BBC (TV, Documentaries) People want to watch documentaries to expand their knowledge

Disney (Films, Music - Targeted for children) Children are an easy target to sell to

Snapchat (Sponsorships and Subscriptions) People can purchase goods that's recommended to them

Media language

1. How words, images and sound are used in media products to create meaning 

Denotation - what we see 

Connotation - what it means 

Representation

1. How people, places, ideas are presented in the media 

eg: The Kardashians are presented badly in the media (there are many false rumours that news sources make up and they are often wrongly accused of being unintelligent)

Jake and Logan Paul are also represented as being sociopaths

Audience

1. Who a media product is created/aimed for

eg: Disney films - produced for children

Ariana Grande's music - aimed for teens/young adults